In one embodiment, a computer-implemented method for distributing consumer demand upstream in a supply chain includes receiving, at a current time, an indication of consumer demand for a product that a consumer may be willing to receive at a future date rather than the current date in exchange for an incentive. The method also includes determining a particular incentive based on an order lead time for the product and conveying the particular incentive to allow the consumer to choose whether to receive the product at the particular future date rather than the current date in exchange for the particular incentive. If the consumer chooses to receive the product at the particular future date rather than the current date in exchange for the particular incentive, an order for the product is communicated to the upstream supply chain entity to allow the consumer to receive the product at the particular future date from current inventory of the upstream supply chain entity rather than from current inventory of the downstream supply chain entity in exchange for the particular incentive.
Distributing Consumer Demand Upstream In A Supply Chain
A system and method for distributing consumer demand upstream in a supply chain is disclosed. The system receives, at a current time, an indication of consumer demand for a product that a consumer, associated with a consumer order management system, may be willing to receive at a future date rather than the current date in exchange for an incentive. The system also determines a particular incentive based on an order lead time for the product and conveys the particular incentive to the consumer order management system to determine whether to receive the product at the particular future date rather than the current date in exchange for the particular incentive. The consumer order management system communicates an order for the product to an upstream supply chain entity, such that, the consumer receives the product at the particular future date rather than the current date in exchange for the particular incentive.