Ideation • Innovative interactivity • Marketing technologies • Experiential marketing leadership • Non-traditional marketing(grassroots • buzz • guerilla • branded Entertainment etc.) • Strategic development and planning • Business development • New product launch • Retail promotions • Marketing product development • Campaign platform development (retail • channel • pr • digital • social media • out of home • event • launch)Branded content development • Brand intellectual property/Marketing pr...
Mobius Beverage Corp
Chief Marketing Officer
The Now Cloud
President
Gigunda Group Dec 2010 - May 2012
Vice President, Ideation and Innovation
Gmr Marketing Oct 2002 - Jun 2010
Executive Creative Director
Gmr Marketing Jul 1, 1998 - Oct 1, 2002
Creative Director - Ideation
Education:
University of Wisconsin - Madison 1984 - 1988
Bachelors, Bachelor of Arts, Advertising, Political Science, Journalism
Skills:
Marketing Relationship Marketing Strategy Marketing Strategy Social Media Creative Direction Integrated Marketing Content Strategy Customer Insight Leadership Marketing Communications Brand Development Content Development Customer Engagement Digital Marketing Social Media Marketing Advertising Bold Ideation Non Traditonal Marketing Sponsorship Cross Discipline/Cross Functional Team Integration Consumer Insights Emerging Technologies Consumer Engagement Retail/Shopper Marketing Compelling Presenter Industry Thought Leadership Location Based Marketing/Technology Near Field Communications Ambient Media
Dec 2010 to 2000 Vice President, Ideation and InnovationGMR Marketing
Oct 2002 to Jun 2010 Executive Creative DirectorGMR Marketing
Jul 1998 to Oct 2002 Creative Director - IdeationThe Onion
Jan 1997 to Jul 1998 Director of Marketing and PromotionsWQFM, 93 QFM
Feb 1995 to Dec 1996 Program DirectorWQFM, 93 QFM
Jan 1992 to Feb 1995 Promotions DirectorThe Barrymore Theatre
Aug 1989 to Jan 1992 Director of Promotions and Programming
Education:
University of Wisconsin-Madison Jan 1984 to Jan 1988 BA in Journalism- Advertising/Political Science
Skills:
Ideation, Innovative interactivity, Marketing technologies, Experiential marketing leadership, Non-traditional marketing(grassroots, buzz, guerilla, branded Entertainment etc.), Strategic development and planning, Business development, New product launch, Retail promotions, Marketing product development, Campaign platform development (retail, channel, pr, digital, social media, out of home, event, launch)Branded content development, Brand intellectual property/Marketing products development
Youtube
The new now: Terry Spilde at TEDxMadison
Terry rethinks social media: What if snapping and sharing meant seizin...
Brian Parker, Jill Harding Spilde, Lorraine Nuland, Mark Ramthun, Scott Spilde
Googleplus
Terry Spilde
Work:
Gigunda Group Inc - VP, Innovation and Ideation (2010) GMR Marketing - Executive Creative Director (1998-2010) The Onion - Associate Publisher (1996-1998) 93 QFM - Program Director (1992-1996) The Barrymore Theatre - Director of Marketing and Programming (1989-1992) Laser InkWell - Owner (1988-1989)
Education:
University of Wisconsin-Madison - Political Science/Journalism-Advertising