Steven K Kannan

US Patent:

20120310729, Dec 6, 2012

Filed:

Jul 30, 2012

Appl. No.:

13/561855

Inventors:

John H. Dalto - Astoria NY, US
David M. Himrod - New York NY, US
Steven K. Kannan - New York NY, US
Michiel Nolet - New York NY, US

International Classification:

G06Q 30/02

US Classification:

705 1443, 705 1471

Abstract:

A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction.

US Patent:

20140337125, Nov 13, 2014

Filed:

Mar 14, 2014

Appl. No.:

14/213754

Inventors:

- New York NY, US
David M. Himrod - New York NY, US
Steven K. Kannan - New York NY, US

International Classification:

G06Q 30/02

US Classification:

705 1448

Abstract:

Method and system for optimizing impression bids for a real-time bidding advertising campaign. A set of nodes eligible to serve impressions for the advertising campaign is determined, and real-time bidding auctions are held for advertisements to be served on the set of eligible nodes. The auctions result in a desired number of success events being obtained without exceeding an budget. To determine the set of eligible nodes, a target set of nodes meeting targeting criteria for the advertising campaign is determined, delivery is forecasted for each target node, and the target nodes are ranked and filtered based at least in part on the forecasted deliveries.