Norman P Oro

US Patent:

20090112844, Apr 30, 2009

Filed:

Oct 30, 2007

Appl. No.:

11/928657

Inventors:

Norman Oro - Pasadena CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 17/30

US Classification:

707 5, 707E17071

Abstract:

This disclosure describes systems and methods for serving one or more contextually-relevant advertisements to an initial web page. Terms are selected from the initial web page that may later be used as representative keywords to select advertisements that are contextually relevant to the initial web page. In order to reduce the number of keyword candidates to a manageable number and to improve accuracy, keyword candidates are filtered via a series of operations that include: querying a network for web pages where the one or more keyword candidates are found, filtering the web pages based on time/date characteristics and a pre-defined number of web pages, analyzing the web pages using the one or more keyword candidates, and selecting certain keyword candidates to be representative keywords based on the analysis. The one or more representative keywords may be used to select one or more advertisements that may then be served with the initial web page.

US Patent:

20130290100, Oct 31, 2013

Filed:

Jun 7, 2013

Appl. No.:

13/912372

Inventors:

Norman Oro - Pasadena CA, US

International Classification:

G06Q 30/02

US Classification:

705 1454

Abstract:

This disclosure describes systems and methods for serving one or more contextually-relevant advertisements to an initial web page. Terms are selected from the initial web page that may later be used as representative keywords to select advertisements that are contextually relevant to the initial web page. In order to reduce the number of keyword candidates to a manageable number and to improve accuracy, keyword candidates are filtered via a series of operations that include: querying a network for web pages where the one or more keyword candidates are found, filtering the web pages based on time/date characteristics and a pre-defined number of web pages, analyzing the web pages using the one or more keyword candidates, and selecting certain keyword candidates to be representative keywords based on the analysis. The one or more representative keywords may be used to select one or more advertisements that may then be served with the initial web page.