A display assembly for use on a vehicle such as an automobile arranged to communicate a visual message indicating distress when the automobile or its occupants require aid. A generally U-shaped carrying clip is supportably disposed on an upper margin of a side window and provides a rigid carrier for an elongated rod which is inserted through apertures in the clip. The generally U-shaped clip has two depending side members joined by a connecting portion which are disposed on opposite sides of the window to enable contact of the inserted rod with the upper margin of the side window to allow frictional contact between the upper margin and the elongated rod when the side window is substantially closed pressing the connecting portion against the side window's upper rest. A visual message arranged on a flag or placard may be attached to the elongated rod and extends outwardly from the side window substantially normal to the longitudinal axis of the vehicle for communication to oncoming and upcoming vehicular traffic.
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