Jill A Huchital

US Patent:

20080276266, Nov 6, 2008

Filed:

Apr 18, 2007

Appl. No.:

11/737038

Inventors:

Jill A. Huchital - Saratoga CA, US
Gregory Joseph Badros - Palo Alto CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

H04N 7/025

US Classification:

725 32

Abstract:

Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.

US Patent:

20090006191, Jan 1, 2009

Filed:

Jun 28, 2007

Appl. No.:

11/770585

Inventors:

Poorva Arankalle - Redmond WA, US
Brienne M. Finger - Bellevue WA, US
Lin Liao - Bothell WA, US
Manish Gupta - Santa Clara CA, US
Rajas Moonka - San Ramon CA, US
Reuven Lax - Seattle WA, US
Jill A. Huchital - Saratoga CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

US Patent:

20130132993, May 23, 2013

Filed:

Jul 19, 2007

Appl. No.:

11/780389

Inventors:

Jill A. Huchital - Saratoga CA, US
Rohit Dhawan - San Francisco CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

H04H 9/00

US Classification:

725 22

Abstract:

The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser.

US Patent:

20070157228, Jul 5, 2007

Filed:

Dec 30, 2005

Appl. No.:

11/323327

Inventors:

Jason Bayer - Mountain View CA, US
Ronojoy Chakrabarti - Santa Clara CA, US
Keval Desai - San Francisco CA, US
Manish Gupta - Santa Clara CA, US
Jill Huchital - Saratoga CA, US
Willard Rusch - Woodside CA, US

International Classification:

H04N 7/16
H04N 7/173
H04N 7/10
H04N 7/025

US Classification:

725034000, 725035000, 725113000, 725112000, 725062000

Abstract:

The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

US Patent:

20200357020, Nov 12, 2020

Filed:

Jul 30, 2020

Appl. No.:

16/943383

Inventors:

- Mountain View CA, US
Brienne M. FINGER - Kirkland WA, US
Lin Liao - Bothell WA, US
Manish Gupta - Santa Clara CA, US
Rajas Moonka - San Ramon CA, US
Reuven LAX - Seattle WA, US
Jill A. Huchital - Saratoga CA, US

International Classification:

G06Q 30/02
H04N 21/234
H04N 21/454
H04N 21/81

Abstract:

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

US Patent:

20200334716, Oct 22, 2020

Filed:

Jul 6, 2020

Appl. No.:

16/921017

Inventors:

- Mountain View CA, US
Ronojoy Chakrabarti - Mountain View CA, US
Keval Desai - Mountain View CA, US
Manish Gupta - Mountain View CA, US
Jill A. Huchital - Mountain View CA, US
Willard Rusch - Mountain View CA, US

Assignee:

GOOGLE LLC - Mountain View CA

International Classification:

G06Q 30/02
H04N 7/173
H04N 21/231
H04N 21/234
H04N 21/25
H04N 21/258
H04N 21/262
H04N 21/266
H04N 21/2665
H04N 21/2668
H04N 21/433
H04N 21/44
H04N 21/466
H04N 21/81
H04N 21/435

Abstract:

The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

US Patent:

20200090231, Mar 19, 2020

Filed:

Nov 25, 2019

Appl. No.:

16/694365

Inventors:

- Mountain View CA, US
Keval Desai - San Francisco CA, US
Jason S. Bayer - Mountain View CA, US
Manish P. Gupta - Santa Clara CA, US
Jill A Huchital - Saratoga CA, US

Assignee:

Google LLC - Mountain View CA

International Classification:

G06Q 30/02
H04N 7/173
H04N 21/231
H04N 21/234
H04N 21/25
H04N 21/258
H04N 21/262
H04N 21/266
H04N 21/2665
H04N 21/2668
H04N 21/433
H04N 21/44
H04N 21/466
H04N 21/81
H04N 21/435

Abstract:

A system may accept information defining at least one ad spot associated with at least one instance of a document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). A system may accept relevance information for an ad, determine a document using the accepted relevance information, present information about the document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with the document accepted. A system may accept relevance information for a document, determine ads relevant to the document using the relevance information and serving constraints of the ads, and select at least one of the determined relevant ads to be served with the document.

US Patent:

20180322530, Nov 8, 2018

Filed:

Jul 18, 2018

Appl. No.:

16/039128

Inventors:

- Mountain View CA, US
Brienne M. Finger - Kirkland WA, US
Lin Liao - Bothell WA, US
Manish Gupta - Santa Clara CA, US
Rajas Moonka - San Ramon CA, US
Reuven Lax - Seattle WA, US
Jill A. Huchital - Saratoga CA, US

International Classification:

G06Q 30/02
H04N 21/81
H04N 21/454
H04N 21/234

Abstract:

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.