AAA The Auto Club Group - Tampa/St. Petersburg, Florida Area since Jul 1996
Director, Marketing Research
PSI Global Sep 1995 - Jun 1996
VP, International Market Research
St Petersburg Times Feb 1985 - Aug 1995
Sr. Research Analyst/Project Director
Holiday Inns Corporate 1982 - 1985
Research Analyst, Corporate Market Research
Education:
University of South Florida - College of Business Administration 1987 - 1990
MBA
University of Tennessee-Knoxville - College of Business Administration 1975 - 1980
BS, Marketing, Mgmt Science Option, Marketing
Skills:
Market Research Analytics Marketing Research Leadership Competitive Intelligence Marketing Strategy Customer Insight Analysis Marketing Management Segmentation Marketing Communications Direct Marketing Competitive Analysis Focus Groups Integrated Marketing Advertising Strategy Analytical Skills Brand Management Brand Development Database Marketing Strategic Planning Customer Service Team Building
Interests:
Collecting Antiques Exercise Home Improvement Shooting Reading Gourmet Cooking Sports The Arts Food Antiques Spca Volunteer Home Decoration Health Friends and Family Cooking Gardening Outdoors Electronics Environment Crafts Fitness Visual Arts Consumer Behavior/Trends Dogs Collecting Kids Medicine Live Music Automobiles Travel Motorcycling Social Services Investing Politics Traveling Motorcycles Animal Welfare Arts and Culture
Languages:
French English
Director, Marketing Research At Aaa The Auto Club Group
Director, Marketing Research at AAA The Auto Club Group
Location:
Tampa/St. Petersburg, Florida Area
Industry:
Consumer Services
Work:
AAA The Auto Club Group - Tampa/St. Petersburg, Florida Area since Jul 1996
Director, Marketing Research
PSI Global Sep 1995 - Jun 1996
VP, International Market Research
St Petersburg Times Feb 1985 - Aug 1995
Sr. Research Analyst/Project Director
Holiday Inns Corporate 1982 - 1985
Research Analyst, Corporate Market Research
Education:
University of South Florida - College of Business Administration 1987 - 1990
MBA
University of Tennessee-Knoxville - College of Business Administration 1975 - 1980
BS, Marketing, Mgmt Science Option, Marketing
Skills:
Analytics Market Research Segmentation Marketing Strategy Competitive Intelligence Marketing Research Customer Insight
Interests:
motorcycling, art shows, scuba diving, animal rescue, travel, friends and family
Honor & Awards:
Leadership St. Pete 1991 Graduate (must be sponsored, interviewed and accepted; only 26 of 81 applicants were accepted into the program);
Board of Directors, Neighborly Care Network, 1994-2004;
MDA Lockup corporate executive, 2003
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