Ehud Tr Shany

US Patent:

20080046312, Feb 21, 2008

Filed:

Aug 15, 2006

Appl. No.:

11/464789

Inventors:

Ehud Shany - Irvine CA, US
James R. Schoenfield - Malibu CA, US
Randy Ripley - Venice CA, US

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

A method and system for target marketing and/or advertisement for search engine providers and advertisers which is based on a user profile. The user profile is constructed from a combination of public data, propriety data and user's data. The user's data is provided by the user (direct collection) or by data which is associated with the user (indirect collection). Optional monetary contribution to an Organization of Choice (e.g. church, school, etc.), or rebate of a percentage of advertising revenue to the user is utilized to incentive participation. User ID, timer and counters are used to prevent multiple identical clicks-through on hyperlinks.