Edward Matthew Monday

US Patent:

20050267813, Dec 1, 2005

Filed:

May 26, 2004

Appl. No.:

10/853839

Inventors:

Edward Monday - Independence MO, US

International Classification:

G06F017/60
H04N005/445

US Classification:

705026000, 705014000, 725042000

Abstract:

A system and method of marketing an item is provided. Items are displayed during an entertainment program. Information corresponding to the source(s) for purchase of the displayed item(s) is presented to the viewer of the entertainment program by a video or audio overlay. In one embodiment of the inventive system, contact information for the source of purchasing the items is presented in the overlay. In another embodiment a pointer, such as a web address is presented via the overlay. The web address provides the viewer with the location of a website in which information can be obtained to purchase item(s) displayed during the entertainment program. The website can include a database list of items that are displayed in the entertainment program, which can be searched by program title, entertainer name and other similar criteria.