David L Gross

US Patent:

20060129453, Jun 15, 2006

Filed:

Dec 15, 2004

Appl. No.:

11/013297

Inventors:

Michelle Gardner - Oak Park CA, US
Shayne Mihalka - Ventura CA, US
David Gross - Ventura CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A technique for display advertising on Internet “Web” pages is disclosed. The technique is used by an advertising intermediary that matches available advertising inventory from a network of publishers with the needs of advertisers who engage in advertising campaigns. The advertising intermediary sets a range of prices it will pay the publishers for placing advertisements for an advertising campaign, and sets an initial price within this range which is paid to all publishers carrying the advertisement. After the advertising campaign has proceeded to a first measuring point, the performance of the advertising is assessed, the price is adjusted within the initial price range to reflect the performance, and all publishers carrying the advertisement are then paid this adjusted price. Thereafter, when the advertising campaign has proceeded to a second measuring point, a second price adjustment is made based on the performance, with the price remaining the in the initial range. Preferably, the second price adjustment is made on a publisher-by-publisher basis based on the performance of the advertisement on web sites.

US Patent:

46187545, Oct 21, 1986

Filed:

Jun 17, 1985

Appl. No.:

6/745694

Inventors:

David Gross - Los Angeles CA

International Classification:

H01H 1352

US Classification:

200159B

Abstract:

A momentary membrane switch that includes not only a normally open set of electrical contacts but also a normally closed set of electrical contacts. In one embodiment, a downward force applied to the switch pivots an elongated, flat rocker, to close the normally open contacts and simultaneously open the normally closed contacts. Pivoting of the rocker is yieldably resisted by an overlaying resilient membrane, which forceably returns the rocker to its original position when the force is removed. In another embodiment, a downward force applied to the switch lowers the center of a special disk into contact with an underlying circuit board, to close the normally open contacts, and simultaneously deforms the disk's periphery upwardly, to open the normally closed contacts. Internal stress in the deformed disk returns the disk to its original position when the force is removed. The rocker and disk are both retained without any special attachment in a specially-sized aperture formed in a spacer located between the underlying circuit board and overlaying membrane.