Daniel Theodore Galas

age ~46

from Oakland, CA

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Mapping Advertiser Intents To Keywords
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US Patent:

20120059708, Mar 8, 2012
Filed:

Aug 26, 2011
Appl. No.:

13/219455
Inventors:

Daniel Galas - Oakland CA, US
Veeravich Thi Thumasathit - Palo Alto CA, US
Murthy V. Nukala - San Mateo CA, US
Richard Edward Chatwin - Los Altos Hills CA, US
Alessandro Magnani - Menlo Park CA, US
Benjamin David Foster - Arlington VA, US
Alan Coleman - Lafayette CA, US
Manish Khettry - Mountain View CA, US
Siva Chandrasekar - Cupertino CA, US
Nitin Gupta - San Francisco CA, US
Srinidhi Ramesh Kondaji - Mountain View CA, US
Assignee:

ADCHEMY, INC. - Foster City CA
International Classification:

G06Q 30/02
G06F 17/30
US Classification:

705 1443, 707738, 705 1472, 705 1446, 707E17089
Abstract:

In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.

Matching Advertisers And Users Based On Their Respective Intents
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US Patent:

20120059713, Mar 8, 2012
Filed:

Aug 26, 2011
Appl. No.:

13/219433
Inventors:

Daniel Galas - Oakland CA, US
Veeravich Thi Thumasathit - Palo Alto CA, US
Murthy V. Nukala - San Mateo CA, US
Richard Edward Chatwin - Los Altos Hills CA, US
Alessandro Magnani - Menlo Park CA, US
Benjamin David Foster - Arlington VA, US
Alan Coleman - Lafayette CA, US
Manish Khettry - Mountain View CA, US
Siva Chandrasekar - Cupertino CA, US
Nitin Gupta - San Francisco CA, US
Srinidhi Ramesh Kondaji - Mountain View CA, US
Venkatesh Natarajan - San Jose CA, US
Nitin Duggal - Menlo Park CA, US
Assignee:

ADCHEMY, INC. - Foster City CA
International Classification:

G06Q 30/02
US Classification:

705 1449
Abstract:

In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent.