Anand K Subramanian

US Patent:

7912752, Mar 22, 2011

Filed:

Oct 31, 2001

Appl. No.:

10/380379

Inventors:

Anand Subramanian - West New York NJ, US
Jeremy Sterns - New York NY, US
Rajendram Shanthini - New York NY, US

Assignee:

Context Web, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 144

Abstract:

This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

US Patent:

7945476, May 17, 2011

Filed:

Oct 31, 2001

Appl. No.:

10/001772

Inventors:

Anand Subramanian - West New York NJ, US
Jeremy Sterns - New York NY, US
Shanthini Rajendram - New York NY, US

Assignee:

Context Web, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1467, 705 141, 705 144, 705 1454, 705 1455, 705 1473

Abstract:

This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed, infers, and cross references user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

US Patent:

20070055569, Mar 8, 2007

Filed:

Aug 11, 2006

Appl. No.:

11/502751

Inventors:

Anand Subramanian - New York NY, US
Shanthi Sarkar - New York NY, US
Jeremy Sterns - New York NY, US

Assignee:

CONTEXTWEB - New York NY

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.

US Patent:

20070214045, Sep 13, 2007

Filed:

Jan 26, 2007

Appl. No.:

11/627902

Inventors:

Anand Subramanian - New York NY, US
Shanthi Sarkar - New York NY, US

Assignee:

ContextWeb, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A method and system to operate an Internet-based exchange that offers commoditized Ad Media. The system receives the identity of Ad Media from a publisher, automatically classifies the Ad Media so as to associate the classified Ad Media with other like Ad Media and groups the associated Ad Media into buckets forming a commoditized Ad Media, which is offered for purchase or sale over the Internet as tradable units on the exchange. The system includes a media ownership rules module, containing business rules, in communication with a media trades record module containing records of ownership interests, a classification module, an ad server registry module containing configuration information specific to a plurality of ad servers, and a tag routing module that receives ad requests for advertisements from an Internet browser and forwards the ad requests back to the Internet browser for rerouting to an ad server.

US Patent:

20080114774, May 15, 2008

Filed:

Oct 30, 2007

Appl. No.:

11/929585

Inventors:

Anand Subramanian - New York NY, US
Jeremy Sterns - New York NY, US
Rajendram Shanthini - New York NY, US

Assignee:

ContextWeb, Inc. - New York NY

International Classification:

G06F 17/30

US Classification:

707 10

Abstract:

This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

US Patent:

20080140510, Jun 12, 2008

Filed:

Oct 30, 2007

Appl. No.:

11/929519

Inventors:

Anand Subramanian - New York NY, US
Jeremy Sterns - New York NY, US
Rajendram Shanthini - New York NY, US

Assignee:

ContextWeb, Inc. - New York NY

International Classification:

G06Q 30/00
G06F 19/00

US Classification:

705 10, 705 1, 705 14

Abstract:

This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store's of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

US Patent:

20080281614, Nov 13, 2008

Filed:

Oct 30, 2007

Appl. No.:

11/929563

Inventors:

Anand Subramanian - New York NY, US
Jeremy Sterns - New York NY, US
Rajendram Shanthini - New York NY, US

Assignee:

ContextWeb, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1

Abstract:

This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

US Patent:

20090012903, Jan 8, 2009

Filed:

Oct 31, 2007

Appl. No.:

11/933187

Inventors:

Anand Subramanian - New York NY, US
Shanthi Sarkar - New York NY, US

Assignee:

ContextWeb, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 80

Abstract:

Presented are embodiments of methods and systems that create an open ad exchange for online advertising by creating and running a premium ad exchange to provide pricing control to both publishers and advertisers. Techniques are presented where advertisement campaigns are matched with ad spot for sale on relevant pages based on a bid-ask price scheme. Further, techniques are presented for allowing publishers of advertisements to still realize revenue when the exchange cannot sell an impression at an asking price by sending that impression to a backup tag.