Ab Insights 2015 - 2018
Owner and Consultant
A-B Insights 2015 - 2018
Owner and Consultant
The J.m. Smucker Company 2004 - 2015
Director, Consumer and Market Insights
The Wendy's Company 1998 - 2004
Marketing Research
The Scotts Miracle-Gro Company 1993 - 1998
Marketing, Market Research
Education:
Fisher College
Bachelors, Bachelor of Science In Business Administration, Finance
Case Western Reserve University
Master of Business Administration, Masters, Marketing
Skills:
Customer Insight Marketing Research Market Research Consumer Products Segmentation Competitive Analysis Shopper Marketing Marketing Analytics Brand Equity Consumer Behaviour Brand Management Product Innovation Consumer Insight Strategy Creative Direction Nielsen Market Planning Iri Cross Functional Team Leadership Brand Architecture Market Analysis Marketing Strategy Leadership Big Data Analytics Fmcg Strategic Planning Product Development Management Advertising Pricing Pricing Strategy Consumer Behavior
Alan Bach (1963-1967), Casey Trudgeon (1986-1990), William Wald (1978-1982), Kathy House (1967-1971), Dan Blumreich (1991-1995), Craig Mabie (1972-1976)
Youtube
Top 35 Most Memorable NFR Moments 1985-2018 ...
To celebrate the 35th anniversary of the National Finals Rodeo in Las ...