age ~61
from Bridgeport, CA
Alan Maxwell Pottasch (born August 13, 1927 Long Island, NY - July 27, 2007 Los Angeles) was an American advertising executive and marketer, best known for ...
It was the brainchild of Alan Pottasch, a Pepsico advertising executive. It invited consumers to "Come Alive! You're the Pepsi Generation!" ...