age ~35
from La Place, LA
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes bey...
Author
Jerry Fjermestad, Nicholas C Robertson Jr
Binding
Hardcover
Pages
224
Publisher
Routledge
ISBN #
0765613271
EAN Code
9780765613271
ISBN #
2