Johann Soriano Garcia

US Patent:

6983272, Jan 3, 2006

Filed:

Jul 30, 2001

Appl. No.:

09/918241

Inventors:

Darren J. Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod E. Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan C. Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

Assignee:

Overture Service, Inc. - Pasadena CA

International Classification:

G06F 17/30

US Classification:

707 3, 707 2, 707 4, 707 5, 707 10, 707501, 709202, 709219

Abstract:

A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing.

US Patent:

7092901, Aug 15, 2006

Filed:

Jul 24, 2001

Appl. No.:

09/911674

Inventors:

Darren J. Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod E. Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan C. Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

Assignee:

Overture Services, Inc. - Pasadena CA

International Classification:

G06F 17/60

US Classification:

705 26, 707 2, 707 5, 705 7, 705 35, 705 36, 705 37

Abstract:

A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing.

US Patent:

7783540, Aug 24, 2010

Filed:

Feb 22, 2006

Appl. No.:

11/359737

Inventors:

Darren J. Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod E. Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan C. Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 40/00

US Classification:

705 35, 705 7, 705 26

Abstract:

A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term.

US Patent:

8527533, Sep 3, 2013

Filed:

Jul 23, 2010

Appl. No.:

12/842541

Inventors:

Darren J. Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod E. Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan C. Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 7/00
G06F 17/30

US Classification:

707765, 707766, 707767

Abstract:

A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term.

US Patent:

7363300, Apr 22, 2008

Filed:

May 22, 2006

Appl. No.:

11/438378

Inventors:

Darren J. Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod E. Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan C. Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

Assignee:

Overture Services, Inc. - Pasadena CA

International Classification:

G06F 17/30
G06F 7/00

US Classification:

707 3, 707 2, 707 10, 707 4, 707 5, 707E17108, 709202, 709219

Abstract:

A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term.

US Patent:

20050223000, Oct 6, 2005

Filed:

Apr 1, 2005

Appl. No.:

11/097930

Inventors:

Darren Davis - Rowland Heights CA, US
Matthew Derer - Sierra Madre CA, US
Johann Garcia - Chino Hills CA, US
Larry Greco - Glendale CA, US
Tod Kurt - Pasadena CA, US
Thomas Kwong - Temple City CA, US
Jonathan Lee - Culver City CA, US
Ka Luk Lee - San Gabriel CA, US
Preston Pfarner - Pasadena CA, US
Steve Skovran - Pasadena CA, US

International Classification:

G06F017/30

US Classification:

707005000

Abstract:

A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

US Patent:

20050256766, Nov 17, 2005

Filed:

May 30, 2003

Appl. No.:

10/513288

Inventors:

Johann Garcia - Kirkland WA, US
Larry Greco - Bellevue WA, US
Tony Thompson - McLean VA, US
Steven Ng - Corona CA, US

International Classification:

G06F017/60
G06F007/00
G06F017/30

US Classification:

705014000, 707003000

Abstract:

A system and method for implementation of a pay-for-placement advertising model using a targeted search engine. The present invention provides a method and system for a geographic-targeted, pay-for-placement search engine which allows advertisers to direct their advertisements and Web site to geographic areas in a way which maximizes the return on their advertising expenditures. Global Positioning System (“GPS”) devices may be used to provide geographic location information to the search engine. Targeted advertising campaigns may be created and managed by advertisers using search engine tools. A search engine management system allows review and management of advertiser's account activity. A fraud detection system prevents advertisers using the system from incurring charges due to improper and fraudulent use of the search engine.

US Patent:

20080183560, Jul 31, 2008

Filed:

Oct 30, 2007

Appl. No.:

11/981636

Inventors:

Robert E. Kaplan - Mercer Island WA, US
Stuart Graham - Kenmore WA, US
Mars Tanumihardja - Seattle WA, US
Ajay Arora - Boston MA, US
Johann Garcia - Kirkland WA, US

Assignee:

Vulcan Portals, Inc. - Seattle WA

International Classification:

G06F 17/30

US Classification:

705 10

Abstract:

A back-channel media delivery system that may be used for tracking the number and type of human impressions of media content rendered by the system during the time the media was rendered is provided. The back-channel media delivery system includes a rendering device for rendering media, an environmental sensor for sensing impressions and other environmental variables and a computing device configured to play media on the rendering device, and gather data related to the external states detected by the environmental sensor. The system may include rules that interpret that data and may cause the system to custom select, tailor or control future playback of media on the system.