"It's like a lil block party," said Bradford Williams, who took first place in line at Best Buy. He dropped a few things off at 8:30 a.m. Wednesday morning, and began his constant vigil for deals about two hours later.
In June, the company hired Bradford Williams, a former vice president of Yahoo and eBay, to be its vice president of global communications. In a spate of internal meetings, officials discussed the barrage of negative press, two people with knowledge of the matter said.